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Beginner

Learning basic
annual report skills

You may just have been asked to help put together your company’s annual report with little or no prior experience. That’s not as rare as you may think. Many annual reports are the result of trial and error.

Putting an effective annual report together takes a combination of research, learning, and practice. At Smart Media we focus on this three-pronged approach to raise the bar in annual reports. What’s more, we transfer this knowledge to potential report preparers through a rigorous and time-tested curriculum that combines workshops and apprenticeships.

For the beginner this could be the first step in a journey to new heights.

Commercial Bank began investing on their annual report journey with Smart Media in 1996.

The Bank reported on Economic Value Added (EVA) and adopted Human Resource Accounting using the Lev and Schwartz model almost 20 years ago.

It opened up to an independent third-party scrutiny of its corporate governance and reported on it more than 15 years ago.

It opened up to an independent third-party scrutiny of its corporate governance and reported on it more than 15 years ago.

Today, it has evolved to an integrated report with a discussion that centres on strategy and is published in multiple channels.

Today, it has evolved to an integrated report with a discussion that centres on strategy and is published in multiple channels.

Today, it has evolved to an integrated report with a discussion that centres on strategy and is published in multiple channels.

The Commercial Bank Annual Report 2019 (Integrated Report and Financial Statements) celebrates the Bank’s 100th year anniversary. The annual report reinstates the lessons it has learned across a century of operation while also establishing the Bank’s determination to create value across the next century and beyond.

The content of the annual report is divided into three main components; the integrated report, the financial statements, and supplementary information. By maintaining conciseness and comprehensiveness in its communications, the report stays true to the guiding principles of integrated reporting.

Demonstrating the legacy of the Bank and its status in the region, the annual report takes on the appearance of a well-aged and beloved classic - the eloquent writing, gold lettering, and curved spine contribute to this look. The report also elaborates on the Bank’s hopes of being a catalyst for broad-based inclusive economic growth in 2020 and beyond by consistently doing what it does best: delivering optimum value to its stakeholders.

If you are at the beginning of your annual report journey, partner with us to switch to cruise control. Our Mission is to make the making and the reading of annual reports a joy – because we understand the Annual Report Irony all too well.