Steering your annual report towards integrated reporting is another one of those paradigm shifts that most annual report preparers are hesitant to take. If you are concerned that your company isn’t practising integrated thinking at the moment – take heart. (Integrated thinking has even been known to follow integrated reporting on occasion.)
While, research, learning, and practice are vital to ensure that your annual report keeps going from strength to strength, keep in mind that integrated reporting is a journey, rather than a destination, so taking that leap of faith is an important first step. (Watch our light-hearted take on one aspect of integrated thinking.)