When you’ve been doing a good annual report for a while and someone suggests improving it, that can be a cat-among-the-pigeons moment… or a catalyst on your journey towards a better annual report.
The stepping stones to an improved annual report – research, learning, and practice – prompt you to explore the types of information your key stakeholder groups are keen to know about while also helping you to look at the best ways of communicating such information to them in a cohesive and holistic manner.