Beyond reporting

Signature
annual reports

Producing an annual report that reflects your company’s character while drawing in new audiences in addition to effectively communicating your key messages is another exciting project to explore. After all, in many ways, the annual report is your company’s calling card.

While research, learning, and practice remain the trifecta for a good annual report that still leaves room for creativity. From basing your annual report’s structure on your company’s business model to its values and strategies – the choices are multiple. Then ensuring your key stakeholder groups receive the report in the channel or format that is most relevant and convenient to them ensures wider coverage as illustrated in the slides here.

A signature annual report also lends itself towards promoting key annual report content across social media throughout the year.